Monday, January 20, 2014

Tribute to Top Notch "Snowy Day"




New picture from the Art Department, a Tribute to The Snowy Day, by Ezra Jack Keats. This is part I of a new series I've been planning, a Hyper Critical Review of Children's Literature, complete with pictorial tributes to Top Notch Books. There will also be some suggested improvements for other books that require them.
The Snowy Day has that dreamlike, fresh from the subconscious feel that all the really Top Notch kid books have, especially the Margaret Wise Brown books, without going overboard like The Night Kitchen. The Night Kitchen is like a funny uncle who wears T shirts and puts food on his face for a laugh and gets really into the Lego Star Wars battles and the kids laugh and laugh but with some nervous starts and they never feel quite safe around him. And no matter what people say, kids should always feel safe and openness can go too far. But I know it's won some awards. It was written to win awards. It's very poetic and would make an interesting spoken word piece and the pictures are good. It just doesn't tell a story.

The Snowy Day is just as deeply meaningful, and the pictures are good, and it was obviously written for children to understand and enjoy, or even if it was written to win awards, it doesn't read like it was written to win awards. This makes it Top Notch.

This review would make a good advertisement for the Snowy Day, but the true test of a successful Ad Firm would be to write a glowing review of a book that sucked, or needed improvement. This worrisome element of the Ad business, discussed in previous hagenart blogs (link not necessary), has come to haunt Hagenart Advertising, even as we celebrate the planned renovation of the Art Department. The renovation will be based on Peggy's office from Mad Men Season 4 (if the blueprint graphic was done it could be linked here. Another missed Opportunity - unacceptable!)
Hagenart headquarters will be based on Don's office as far as the couch and the liquor cabinet and the uniforms, Season still to be determined.
But as exciting and challenging as these business plans are, the spin issue is casting a pall over Hagenart staff, highly trained for Esoteric Criticism in college


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